Exploring the world of selling on TikTok has become imperative given the platform's ubiquitous presence in our daily lives. Particularly popular among teenagers, TikTok has evolved into a lucrative terrain for business, with various features tailored for entrepreneurs, including business profiles, advertisements, and the TikTok Shop.
For those seeking to tap into the potential of TikTok for business growth or considering venturing into selling on the platform, it's crucial to explore the following strategies. Let's delve into the details:
Why Sell on TikTok?
- A user base of 1.4 billion worldwide as of Q2 2022.
- Over 3 billion downloads globally.
- TikTok users comprise 20.83% of internet users.
- 60% of users belong to Generation Z.
- Presence in over 150 countries.
- Users spend an average of 1.5 hours daily on TikTok.
- 1 million daily video views.
- Features like video analysis and AI contribute to content visibility.
What is TikTok Shop?
Before delving into the details of selling on TikTok, let's familiarise ourselves with the TikTok Shop.
The TikTok Shop is a functionality offered by TikTok, providing a platform for users, creators, businesses, and brands to showcase and sell their products directly through video links, live sessions, or within the shop window.
According to a recent survey, up to 49% of TikTok users express a willingness to purchase products or services subsequent to viewing advertisements, reviews, or promotions. These compelling statistics undoubtedly reinforce the rationale for engaging in selling on TikTok. Here's how you can capitalise on this opportunity.
Advantages of TikTok Shop Vs Other Ecommerce Platforms
What benefits does the TikTok Shop bring to entrepreneurs and content creators?
1. Enhanced Sales Opportunities
TikTok, being a video-centric platform with a strong emphasis on visuals, provides an ideal space to promote and sell your products.
Viewers intrigued by your videos or live sessions can seamlessly make purchases within the app, streamlining the buying process.
2. User-Friendly Setup
Creating an account on the TikTok Shop is a straightforward process that doesn't demand specialised skills like coding.
In just a few moments, your account can be set up and ready for use, allowing you to swiftly proceed with the selling process.
3. Low Commissions
Unlike many sales platforms, TikTok imposes a low commission structure.
During the initial 90 days, the sales commission on TikTok is a mere 1.8%, a rate that increases to 5% after the initial period. This remains notably lower compared to platforms such as Amazon, where commissions range from 8-15%.
4. Facilitates Influencer and Affiliate Marketing
Utilising TikTok makes collaboration with influencers a seamless process. By identifying suitable influencers, presenting your product, and requesting them to feature it in a video linked to your product, the promotional reach is expanded.
This approach also extends to affiliates who actively compete to produce engaging content, incorporating product links in their videos. This collaborative strategy proves instrumental in boosting overall product sales.
5 Tips to to Help You Succeed on TikTok
🤩 **Influencer Collaborations:** Team up with TikTok influencers whose vibe aligns with your brand. Watch as your products become the talk of the town, reaching audiences you never thought possible. Influencers have the power to turn your products into must-haves!
🎥 **Live Streams That Wow:** Unleash the magic of live streaming! Host interactive sessions showcasing your products in action. Answer questions, give behind-the-scenes peeks, and let your audience be part of the experience. The real-time connection will leave a lasting impression.
👯♀️ **Collaborative Challenges:** Launch challenges that spark creativity and engagement. Encourage your customers and followers to create content using your products, fostering a sense of community. The ripple effect of a well-designed challenge can turn your shop into a viral sensation.
📸 **User-Generated Content Goldmine:** Your customers are your best advocates. Encourage them to share their experiences with your products. Repost their content, create a buzz around their stories, and watch as your products gain authenticity and trust.
🌟 **Trend Integration:** Keep your finger on the pulse of TikTok trends. Seamlessly integrate your products into popular challenges or trends to ride the wave of what's hot. It's an instant way to capture the attention of trend-savvy users.
Harnessing these traffic-driving strategies alongside our trendsetting products will turn your TikTok shop into an unstoppable force. Your success is not just a sale away – it's a vibrant, dynamic experience waiting to unfold.
Ready to elevate your TikTok shop's visibility? Explore our range of 'TikTokable' products that might just be a viral video away from taking your business to the next level!
